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Marketing
Marketing Strategy is key to adding value in a business. Marketing is not just about promotion, it is about understanding your markets, your customers, your products and having a clear plan and targeted approach with clear objectives and focus to achieve effective results.
Fenders site has a more sleek and classical style there website which often appeals to my interests over the Gibson site which seems a little messy and confusing to navigate around. These different styles affected sales for the business and is strategy for specific needs and wants.
Fenders site has a more sleek and classical style there website which often appeals to my interests over the Gibson site which seems a little messy and confusing to navigate around. These different styles affected sales for the business and is strategy for specific needs and wants.
Although the setup with pages is quite similar, the Fender site has a move basic setup for average people. I would argue that the Gibson page is setup for more experienced guitar players that know what there doing and have studied various guitars. The Fender site seems to be designed for an individual who is interested in purchasing a starter guitar but also has the range to sell more advance guitars. Under products for Fender I notice starter packages which seem relatively affordable but under a different section there are more advance and more expensive guitars. Gibson on the other hand seems to be strictly professional and expensive well made guitars. Again Gibson and Fender both have the same market but are scouting out the right person. I think Fenders range in various guitars increases there sales and keeps an open mind to guitar beginners as well as more advance performs.